Profile & Page Optimisation

Your first impression, sorted.

Before anyone reads a caption, they scan your profile. We fix the photo, cover, bio and links on Facebook and Instagram, so every visit looks active, clear and trusted.

One-off payment · No subscription · Facebook & Instagram

2 in 3

people on Earth use social media · DataReportal 2026

50ms

to form a visual first impression · Behaviour & IT

46.1%

of credibility comments cite design · Stanford

Why it matters

Most profiles are quietly costing you customers.

A blurry profile photo, an empty bio, a dead link or a mismatched cover photo all send the same message: nobody's looking after this. People judge that in seconds, before they've read a single post.

We go through both your Facebook and Instagram profiles and fix all of it properly, once, so every visit makes the decision easier.

  • Profile photo
  • Cover photo
  • Highlight covers
  • Facebook bio
  • Instagram bio
  • Linktree setup
  • Clear CTAs
  • Matched across platforms

See it in action

Drag to see the difference.

Real client profiles, before we touched them and after. Drag the slider to compare.

Drag to compare: before & after
Before After Holiday Nelson Instagram profile before optimisation — plain bio, 4 posts, no consistent branding Holiday Nelson Instagram profile after optimisation — branded bio, highlight covers, styled grid

Real client result — Holiday Nelson, holidaynelson.co.nz

Before After The Paper Mulberry Cafe Instagram profile before optimisation The Paper Mulberry Cafe Instagram profile after optimisation — branded bio, icon highlight covers, styled promotional grid

Real client result — The Paper Mulberry Cafe, Pukehou NZ

Before After The Inner Temple Instagram profile before optimisation — plain bio paragraph, no highlight covers The Inner Temple Instagram profile after optimisation — punchy bio with emoji, link, and three highlight covers

Real client result — The Inner Temple, theinnertemple.co.uk

Before After Leakend Melbourne Instagram profile before optimisation — default avatar, zero posts, empty grid Leakend Melbourne Instagram profile after optimisation — branded logo, bio, highlight covers and a full grid of real jobs

Real client result — Leakend Melbourne, leakendmelbourne

What's included

Everything your profile needs, done once.

Branding

  • Profile photo
  • Cover photo
  • Highlight covers

Bio & links

  • Facebook bio
  • Instagram bio
  • Linktree setup
  • Clear CTAs

Consistency

  • Matched branding across platforms

Built for

Perfect for any customer-facing business.

Cafes & restaurants

Tradies

Beauty & salons

Clinics

Tour operators

Accommodation

Retail stores

Service businesses

Research & data sources
  1. ITU Facts and Figures 2025: ~6 billion people (74% of the world) online in 2025.
  2. DataReportal Digital 2026: 5.66B social media user identities worldwide; 2 in 3 people on Earth use social media.
  3. Eurostat 2025: 63.57% of EU enterprises used social media.
  4. Lindgaard et al. 2006, Behaviour & Information Technology: Visual appeal assessed within 50ms.
  5. Stanford Persuasive Technology Lab: "Design look" cited in 46.1% of credibility comments.

Pricing

One package, done properly.

One-off

Profile & Page Optimisation

$300 AUD

  • Profile photo
  • Cover photo
  • Highlight covers
  • Facebook bio
  • Instagram bio
  • Linktree setup
  • Clear CTAs
  • Matched across platforms
Get Profile Optimisation for $300

One-off payment · No lock-in · No subscription

Already have a posting plan in mind? See organic posting pricing

FAQ

Common questions

What exactly do you update?

Your profile photo, cover photo, highlight covers, Facebook bio, Instagram bio, link setup and calls to action, so both platforms look professional, consistent and easy to act on.

Do I need to give you my login details?

We'll ask for admin access to your Facebook Page and Instagram account so we can make the changes directly. You keep full ownership and control the whole time.

How long does it take?

Most profiles are fully updated within a few business days once we have access and any brand assets you'd like us to use, such as your logo or photos.

Is this a one-off or a subscription?

It's a one-off payment of $300. There's no subscription and nothing recurring, unless you also choose an ongoing organic posting plan.

What if I don't have a logo or brand photos?

We work with what you've got. If your branding is thin, we'll pull together a clean, consistent look from your existing photos and colours.

Can I combine this with organic posting?

Yes. Optimisation and organic posting work well together. A lot of clients get their profile sorted first, then start a posting plan on a page that's already making a good impression.

Get Started

Ready for a profile that matches how good your business really is?

One flat $300 payment, done properly, once. No subscription, no lock-in.